Bellabox
Initial Impact and Strategic Overhaul
In my first few weeks as head of acquisition at Bellabox, post a $2.7 million Series B investment, I took full control of the digital marketing budget and spearheaded a strategic overhaul. This involved redefining the reporting structures for enhanced clarity and professionalism, crucial for aligning with the KPIs set by our CEO.
My approach focused on streamlining efforts to maximize user engagement through meticulously crafted landing pages and relentless A/B testing.
Company Targets
Elevate Bellabox’s market presence
Campaign Success and Future Directions
The highlight of my early tenure at Bellabox was undoubtedly the launch of our record-breaking campaign in the second month. By allocating over $70k across various digital channels, we reached unprecedented levels of engagement and conversion. This campaign not only set a new standard for our future marketing endeavors but also demonstrated the potential of well-coordinated digital strategy under adept leadership.
Summary
Evident Success:
- Within 2 months, the most successful paid advertising campaign to date
- ROAS $10+
- Allowed Bellabox to scale the company
