Luckyland Slots

Building LuckyLand Slots from its acquisition into a core brand within the VGW suite.
Client

Luckyland Slots

Solutions

Customer Acquisition

Extreme Growth

High Tech Digital Features

Integrating & Relaunching LuckyLand Slots

Following VGW’s acquisition of LuckyLand Slots, I played a central role in integrating the brand into VGW’s suite of products. This involved aligning its operations with internal systems, processes, and marketing infrastructure, ensuring a smooth transition without disrupting user experience. While not a full rebuild, the re-launch required a fresh strategic approach: positioning LuckyLand as a distinct offering in the sweepstakes casino space without simply replicating the successful formula used for Chumba Casino. My efforts helped turn LuckyLand into a strong standalone brand, contributing to VGW’s broader market dominance.

VGW wanted to completely dominate the online gaming market in the US

Creating a Unique Brand & Marketing Framework

With LuckyLand, the challenge was clear: build a compelling brand identity and marketing strategy that could stand alongside Chumba Casino without overlapping it. I led the development of new promotional concepts, user journeys, and creative campaigns tailored specifically to LuckyLand’s audience. From launching exclusive offers to refining player messaging, every element was designed to set the brand apart while maintaining regulatory compliance and operational efficiency. These efforts resulted in improved user acquisition, stronger engagement, and a unique market position within the sweepstakes gaming space.

I can verify Andreas involvement with the VGW (Virtual Gaming World) account. VGW was one of the biggest accounts we worked within the digital gaming sector and Andreas was part of the team at VGW which utilised advanced tools, features and services within Facebook’s own propriety tech suite.
Carl McCarthy
Head of Gaming at Meta
Andreas was part of the marketing team at VGW working for our two main brands Chumba Casino and Global Poker where he was responsible for driving lower CPA (Cost of Acquiring a new Customer) using his in-depth knowledge in Facebook Advertising. The campaigns were successfully run across the North American market with significant budgets and generated better than expected results.
Mats Johnson
Director & CMO at VGW

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